What percentage of information do we retain when we actively say or write it?

When engaging actively with information by saying or writing it down, studies suggest that we retain around 70% of that information. This level of retention is linked to the concept of active learning, which emphasizes the importance of engaging with material in a hands-on way. Speaking or writing involves cognitive processes that reinforce memory, making the information more memorable compared to passive listening or reading alone.

This retention percentage is particularly important in fields such as cosmetology, where instructors must not only understand the material but also convey it effectively to students. Active engagement helps in encoding the information in a way that is easier to retrieve later, which is crucial for both instructors and students in a practical environment. Thus, understanding the importance of active involvement in the learning process can significantly enhance the educational experience.